DAUM Commercial Real Estate | Director of Marketing | Los Angeles, CA

  • Built and heads a one-person marketing department to be a critical support service to 11 branch offices and over 140 agents in Southern California and Arizona. Fulfills high-level marketing needs efficiently and effectively in a fast-pace, demanding work environment. Increases brand recognition by creating new corporate identity including logo, stationary, website, signage, digital and print material as well as advertisements. Creates internal network tools and tailors sales pitches to reflect current market conditions and target markets for agents’ canvassing and direct mailing. Helps agents obtain multi-million dollar listings by creating sales packets, large presentation boards and accompanies agents to help land contracts.

L'Image Restaurant and L'Image Beauty Boutique | Marketing Consultant | Los Angeles/Sacramento, CA

  • Designs high-end marketing collateral to increase customer base of Vlade Divac's boutique and restaurant. Maintains client list and creates mailings to increase consumer loyalty and sense of personal contact.

American HealthPro Credit Union | Marketing Specialist, Graphic Designer & Web Master | Sacramento, CA

  • Implemented strategic marketing goals to increase membership and community awareness. Managed all marketing needs including designing, writing and executing campaigns/promotions while staying under budget. Administered website redesign.

e. Digital Corporation | American Technology Corporation | MarCom Specialist II | San Diego, CA

  • Designed sales kits, data sheets, presentations, website graphics, splash screens, product packaging, labels, quick guides and manuals to further establish corporate identity. Assisted corporate buyers and handled media inquirers. Conducted beta testing and consumer surveys to maximize sales potential of a new MP3 player. Made recommendations to aid the CEO and COO.
  • Ensured company maintained a sharp, professional and cutting edge look through print material, digital media, tradeshows and web presence to shareholders, OEM clients and consumers in the marketplace. Managed white papers and press releases submission.
   
 
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© 2008 Shannon Guziel Pucci | www.guziel.net | shannonpucci@gmail.com